(H/W) - Research of the Coca-Cola Company

THE COCA-COLA COMPANY

Coca-Cola is a soft drink made, produced and distributed by the 'Coca-Cola Company'. Coca-Cola have been responsible for creating one of the nations favourite soft drinks which we know and love today. Not only is Coca-Cola (or 'Coke' as many refer to it as) just one drink, it is many as drinks under the Coke brand name. The most common being 'Diet Coke' and 'Coke Zero' which are famous for the "lower in calories" slogan and "zero sugar".

Diet Coke is a sugar free soft-drink created and distributed by the 'Coca-Cola Company'. It was released to the public on 8th July, 1982 and was the first new Coke brand since 1886 - the beginning of the Coca-Cola company. The product itself was named and marketed at "the worlds top no-calorie drink". Between 2001-2006, new flavours of the popular soft drink were added such as 'Diet Coke Cherry Flavour', 'Diet Coke Vanilla' and 'Diet Coke with Lime.' Within most Diet Coke adverts or publicity posters/ flyers, the words "sugar" or "calories" is present which is a deliberate action done by the company to show the 'unique' advertising and selling point.

Diet Coke is known to be deliberately aimed at women. Over the years, the target market of the product (the specific age group) as changed however the specific gender (women) its aimed it hasn't. Today, Diet Coke is mainly aimed at teens or younger adults who are quite keen to try light and 'lower in calorie' products as weight and looks is a big thing in todays generation and a good way to market a product.

Coke Zero was distributed in 2005 and was the 2nd Coke product to take the Coca-Cola name. Coke Zero was and still is famous for its "zero sugar". The phrases "great taste" and "Zero sugar" appear in most and I think all coke zero ads as for a drink having no sugar is a fantastic selling point for the company. Coke Zero is primarily targeted toward young adult males and is often referred to as a "bloke coke". This idea is visible in most Coke Zero ads as for example, in this advert above, the man is confronted with his presumably ex. As soon as he takes a sip of the product, a 'more attractive' women comes along and 'rescues' him. Quite a lot of male 'wants' are also present in this ad such as attractive women and are shown as semi-nude during the advert which happens in some of the Coke Zero ads. Furthermore, most of the Coke Zero ads are quite sexually based as most of the time, the men are seemed to have some sort of 'fling' with one of the women or something along those lines. The reason for Coke Zero for being a "blokes coke" is because studies have shown that men would usually associate a product with the word 'diet' in being something for the opposite sex and therefore is marketed as 'calorie free'.

(H/W) - Conventions of 'The Amazing Spiderman' (2002)

CONVENTIONS OF "THE AMAZING SPIDERMAN" (2002)

In the movie Spiderman (2005), the director uses mise-en-scene to make  the audience aware of Norman’s evil conscious, the Green Goblin.  This is done by Norman looking into the mirror and being reflected. When the camera is viewing the mirror, the evil conscious starts to speak and persuade Norman to do evil deeds. However when the camera is upon Norman himself (not reflected), Norman is himself trying to understand who and what this other conscience is. By doing this shows that there is now two sides of Norman, a good and a bad, and makes the audience ware of this. This also symbolises that this conscious is a reflection of Normans personally meaning it’s the same but different as Norman is kind and loyal however the evil conscience, the green goblin is completely the opposite but still the same person.

Later during this movie, this idea is developed when the mask (containing the evil conscience) is talking to Norman. During this scene, Norman is on his hands and knees looking up to the mask. This use of positioning and levels (mise-en-scene) because the due to the mask being positioned higher than Norman shows that the evil conscience (the mask) has more power, control and significance than Norman and is over powering him. This is also shown by Norman as he at this point is on the floor, on his hands and knees, looking up at the mask as if the mask (evil conscience) has taken control and that Norman has become some sort of dominion or servant of this conscience and that the mask has won. The levels of the characters also show this as usually being placed ‘higher up’ shows more power and significance. Furthermore, a high angled shot was used at this point on Norman to show how little he was compared to his evil ‘other half’ which at this point was given a low angled shot to show its power over him.

A forward tracking shot is used to show characters falling in love. As Peter and Mary-Jane are realise they are in love, the camera focuses on their eyes (a close-up) and slowly starts to track forward getting closer and closer to their eyes. This tells the audience that they ‘have feelings’ for each other and also, there eyes are giving away a lot of the emotion. By tracking or zooming in to the characters eyes (goes from close-up to extreme close up) gives off the effect that both are looking deep into each other’s eyes, getting deeper and deeper as if they want to ‘find out more’ about each other reflecting the romance element. This takes place as Peter Parker (Spiderman) is flattering and saying sweet things about Mary. The soundtrack, non-diegetic sound, which accompanies this scene adds to the overall effect of the scene and develops the idea of a romance blooming between them both as the soundtrack includes pianos and violins which are quite feminine, peaceful, calming and soothing types of instruments which reflects both of their emotions at that current point. 

"The Amazing Spiderman" inherits media conventions that many other superhero films also contain. For example, 'Propp's Theory' is used during this movie. You have 'The Hero', who is of course 'Spiderman'. He has the special ability to climb walls like a spider and also has super strength and agility. He uses his extraordinary, superhuman powers to fight crime and defeat evil villains. Another feature this film inherits is the basic Superhero 'structure' - An Origin Story. A story which shows what made this person desire to become a crime fighting hero. There is also a main villain in 'Spiderman' . The Green Goblin'. This villain is designed to be everything Spiderman isn't; Uncaring, unsympathetic, Evil and the desire of the cities destruction. To show that this character is an evil villain, he is dressed in a green metallic costume with yellow glowing, evil-looking eyes, to suggest that he is the villain. His special power is the ability to fly and shoot bolts of energy from his hands which is similar in to Spiderman but uses the power against him and the citizens of New York.   

(H/W) - Marvel & DC

MARVEL AND DC COMICS

Ever since 1939, Marvel or Marvel Comics have taken  it's place as one of the worlds most famous industries, creating content such as: comics, films, books, merchandise and much more. From the beginning, where it was originally called Timely Productions, to the 1950s where it's name had changed to Atlas Comics, and finally  to present day where it has taken over the film industry under the ownership of Disney. Originally, Marvel Comics was firstly found by Martin Goodman, until Stan Lee took control after his success within his published comic books. Stan Lee created many comics such as: Iron Man, Captain America, and the Hulk. He also created Spider-Man, which publisher believed would be extremely unpopular due to the fact a lot of people dislike spiders, therefore they won't like spider man. However, Spider-Man turned out to be Marvels most important asset. Although, nothing could compare to the popularity of the Marvel Films, which have been released recently, including more to come. This includes one of the worlds most popular films, Avengers: Age Of Ultron which earned Marvel $1,405,035,767 worldwide. This is Marvels most famous film, and acts as Marvels IP(intellectual property) meaning this is Marvels main asset. The difference Marvel compared to DC, is that Marvel sets there story lines, in real places, for example: the most used setting is New York city, which is the setting for many popular superheroes such as: Spider-Man, Iron Man, and the Avengers. Since the start of Marvels film industry, starting with Iron Man 1(2008), Marvel has spread their audience, to a much older age group, due to the fact, recently in their films they have inserted gags, swear words, innuendos, and mature violence. As well as all this, Marvel has multiple TV shows: Marvel: Agents Of Shield, and Agent Carter. Despite the fact, these aren't as popular as the films and comics, they both have still attracted a significant amount of people to the franchise. Overall, Marvel is a worldwide phenomenon, and remains as one of the worlds most powerful industries, with still more films to come, including 'Phase Three' of the Marvel Film Universe.

Dc Comics is an American company which specializes in the Superhero genre, as well as Marvel. It was founded in the late 1939 by Malcolm Wheeler-Nicholson. DC has created many comic books, films, and TV shows. Recently, DC Comics is probably at it's highest point, as films such as: Batman vs. Superman, Suicide Squad are soon to be released, as well as the currently running TV-Shows, on the CW Network: Arrow(Season 4) and The Flash(Season 2), and Supergirl(Season 1).  DC Comics is a company owned by Warner Bros, which itself was owned by Time Warner. DC's most intellectual property, is most likely Christopher Nolan's Dark Knight Trilogy, including: Batman Begins(2005), The Dark Knight(2008), and The Dark Knight Rises(2012). These 3 films are DC's most popular films, especially The Dark Knight(2008) which has a reputation for being one of the greatest films of all time. DC is an industry mainly aimed at older audiences, considering there is a lot more mature violence, mature language, and a lot more darker and sinister characters(The Joker, Two Face). As well as that, there aren't as many heroes in the DC Universe, who don't actually have super powers, and therefore are vigilantes, this includes: Batman and The Green Arrow. This is also the same for the villains. Unlike Marvel, DC story lines are set in fictional places: Gotham, Metropolis, Central and Starling City. DC still remains as a strong industry with great films, and superior TV shows.

(H/W) - Sound and Star Wars

THE SOUNDS OF STAR WARS

Task - To analyse the Star Wars trailer for diegetic and non-diegetic sounds.

Diegetic sounds are sounds that come from a source within the scene (actors are aware and can hear the sound). This could be dialogue from the actors or music from an object such as a TV or radio. For example, in "Scott Pilgrim vs The World", some diegetic sound would be from when Scott's band is playing as the characters can hear and are aware if this sound. (Coming from a source within the scene)

Non-Diegetic sounds are added to the soundtrack to impact, heighten or create and emotional response. This is usually the musical score or sound effects that are designed to draw attention to the action. (this music cannot be heard by the actors). An example of this could be from "Specter" when an orchestral score is played over the climax of the action during the film. 



DIEGETIC

[1:23] In this wide-shot, there is some sort of gathering or even a rebellion of some sort. Lightening flashes reflect there evil; their characters story line. The diegetic sound here is the sound of the thunder which 'rips' through the scene. This is a diegetic sound because it comes from a source and the actors are aware of this.

[1:28] In this second wide-shot, we see spaceships hurtling past us in battle which mean many diegetic sounds. We can hear the engines and lasers being fired which adds to the 'realism'. By this I mean that without the sounds, this scene would be 'flat' and boring and detract from the action in this scene.

[1:37] Once again, diegetic sound is used here to show an explosion which adds to the 'realism'. Even though the audience know that this is an explosion, without the sounds, it would not have the same impact. Some may say this is a 'non-diegetic' sound however it comes from a source - the explosion.

NON-DIEGETIC

[0:10 - 0:17] In this close-up and wide-shot, non-diegetic sound is used to reflect the status of the character. Single notes are played on the piano to show that this character is alone, single. (Single notes). The non-diegetic sound also adds mystery to this character as the audience become more focused on what he/ she is doing. Furthermore, played over the top at 0:18 is a voice over saying "Who are you?" stating that this character is unknown and very mysterious. With the music and the voice-over together, it evokes a vivid picture of this character to the audience giving them background information.

[0:45] Even though in this scene there is non-diegetic sound, it could also be turned into diegetic sound during the movie as it would be coming from a character. However, during the trailer it is non-diegetic sound as it is used as a voice over. Anyway, this monologue is used to impact the audience by giving them information about his character. "I was ready to do one thing, but I've got nothing to fight for". This dialogue tells us that this character has nothing to fight for meaning he is kind of alone and a tiny bit useless and unused. While the dialog is being spoken, there are shots of war and crashing spaceships which could indicate that he was part of this disaster.

[0:51] Another use of non-diegetic sound is used here to establish status and describe the role of a character. "Nothing will get in our way". This tells us that this character is evil and has already established that this character is a villain. Also, some elements of 'mise-en-scene' has been used, the dark red indicates the evil, danger and the threat this character presents.

[1:49-1:59] In the last 11 seconds of the trailer, the volume of the orchestral score has been hired and all other voice overs etc have stopped to allow for a bigger climatic affect. Furthermore, the diegetic sounds have also been 'turned down' so that the audience can focus more on the action and that the sound effects don't detract from the action.

(H/W) - Scott Pilgrim Vs. The World - Trailer Analysis

MISE-EN-SCENE: SCOTT PILGRIM VS. THE WORLD ANALYSIS:

  

This shot has been given a split screen. by doing this, it enables the audience to gather information about these characters feelings and emotions. Scott (left) has been given a close-up shot to reflect his emotions for Ramona. Clearly he is in love. Ramona on the other hand has been given a 'point of view' shot and reflects to the audience that she feels a bit 'awkward' and is having a "what the hell" moment. We get this information from their facial expressions.

In the 'follow up' shot, we are greeted with 

Scott and Ramona interacting for the first time. Just from their costumes, we can gather important information about their character. Scott has been dressed in a plain, white shirt; boring and basic. He has 'scraggy', unkempt hair unlike Ramona's. Clearly, Scott leads a basic, uninteresting life. Ramona on the other hand is completely the opposite. For one, she has pink hair. This could tell us that she has quite an interesting life as pink as a hair colour is very interesting. Furthermore, her hair reflects her unique and strange/ quirky personality. The body language of the two characters is also quite interesting. Scott is nervious. We can gather this information because the way he is holding his drinks cup; it has been squished by his clenched hand. Usually, a clenched fist can give of the information that someone is either angry or nervous however in this scene, the audience know he is not angry. Ramona is quite calm and his holding her cup quite formally and seems very 'tight'. This is also developed through the award look she is giving Scott. They clearly both feel awkward in each others presence. Furthermore, a wideshot has been used to show how large the room is and how close together the characters are. This, once again, reflects the awkwardness and the 'intensity'.

Finally, this character, Kim, is portrayed in the film as a feisty, 'sassy', strong women who is clearly strong on her opinions. The director reflects her personality in a number of ways. Firstly, she has been given ginger hair. Normally, 'red heads' are stereotyped as being feisty and fiery. Her hair colour is also an orange as orange/ ginger can reflect fire or a Lion. Lions are strong, dominant and powerful but loyal. Fire's are raging, intense and 'out of control.' Another way how Kim's personality is portrayed through symbolism of mise-en-scene is the fact that Kim is the lead Drum player. Drums are loud and noisy and for most of her on-screen time, she is mainly shouting as she counts the band in and hitting the drum sticks together and of course the banging on the drums. All of these reflects her personality and her overall character.   

(H/W) - Identifying Camera Angels & Shots In A Trailer

IDENTIFYING CAMERA ANGLES & SHOTS IN A TRAILER:

My chosen trailer for the following examples is (as you most likely guessed), 

The Doctor Who, Series 9 Trailer (2015)

EXTREME CLOSE-UP:

An Extreme Close-up is used to draw the audience in and make the object (in this case their eye) the centre of attention Here we can see that the actor is looking at some sort of symbols.

LONG SHOT/ CLOSE-UP:
In this shot, there are two types of shots that are used. As we are only viewing just hands, we could say it is a long shot. As well as this, it is a close up as we are able to see close into the action. Once again, the director uses this to show us an object/ being of significance

CLOSE-UP/PAN/CRAB SHOT:
Once again, there (in my opinion) are a few shots/ angels used in this shot. We see the camera go from left to right, following the Daleks head movement. The director uses the pan/ crab shot to add a great effect as we, the audience feel as if we are moving with the Dalek, engaging us.

TRACKING & LOW ANGEL SHOT:
Placed on a Dolly, the director uses a Tracking shot (forwards) to draw the audiences attention towards this character, getting them more involved and even showing slight significance. It intensifies the scene. It is also placed at a Low angel to show power and once again, significance.

EXTREME LONG SHOT & TRACKING SHOT:

An Extreme Long shot, also known as an Establishing shot is used in order to set the scene. In this case, it is used to show us an alien city and tell us how big and vast it is.

CRANE SHOT & WIDESHOT

This is a crane shot as we can see the TARDIS interior from above (with the camera slowly descending). A wideshot is also used to show the audience the new design and were we are.

ARC & LONG SHOT:

A small arc shot is used to intensify the scene and draw the audience closer and evolve them more. However, it is also a Long Shot as we can only see Clara's head and shoulders.

A ZOOM SHOT:

A zoom is used here to intensify this scene. It moves with great pace, zooming into The Doctors face. By using this, the audience can see his facial expressions and gets them asking questions such as "what has happened?" We know something is up. 

ESTABLISHING SHOT:

An Establishing shot is used here for a brief moment to show the audience were the story is set; in this case, a battlefield. It makes question things like "what battle?" "against who?". An Establishing shot gets across a significant scene.

EXTREME CLOSE-UP:

An Extreme Close Up is used for this shot to draw the audience in. Usually and extreme close up is used to maybe show characters emotions however, all the audience is seeing is the Doctors (famous) eyebrows and some sunglasses. This can be effective because it creates tension.

TRACKING SHOT:

A tracking shot is used here. Mainly for tension as it is the climax of the trailer. The shot tracks forward; leading into an extreme close up. This creates an abundance of intensity as we get closer to The Doctor's face and can view his facial expressions. This shot is intensified further with its dialog.

Propp's Character Types - (Task 3)

Propp's Character Theory:

My Chosen Media - Doctor Who

The Hero:

The Doctor is a Time Lord from the planet Gallifrey. He is a time traveller who saves universes and defeats terrible monsters. His home planet was destroyed (along with his friends and family) due to the great 'Time War' against his people and 'The Daleks'. He had to end the battle and therefore had no choice to blow up his whole planet up. Since then, he regrets his decision and therefore influences his need to save the universe! The whole show revolves around him. His life. His story. His adventures.

The Helper:
Clara Oswald is the Doctor's current companion who 'stands-by' the Doctor and helps him along his way. She was born in in Blackpool and his a teacher as her day job. But she is always ready to kill some monsters and save a planet. She will always make sure the Doctor makes the right decision and always asks questions like "is that right?" "Could you really kill him?". She is there for support and comfort but cannot get enough of time and space.

The Donor:
Kate Stuart is the head scientific advisor for U.N.I.T - United Nations Intelligence Taskforce. She is there to protect earth when the Doctor is not around. She will always contact the Doctor if there is an Earth Invasion. U.N.I.T will always be on the ball and find lots of information about what it is there dealing with and are no match for alien scum!

The False Hero:
Missy, known as 'the Mistress' or 'The Master' could be interpreted as the Villain. However, during the latest episode, she helps the Doctor and Clara from the evil Daleks. She is also a Time Lord (like the Doctor) but is a bit different. Instead of wanting to see the world in all its beauty, she would more like to destroy it. She is quite two-faced as one minute she's helping Clara escape then the next, behind her back, planning on actually killing her. She has worked with the Cybermen and Daleks before this point and once became Prime Minister of Great Britain. Last week, she put Clara into a Dalek casing and tried to trick the Doctor to 'exterminate' this Dalek, him not knowing that Clara was inside.

The Villain:
The Daleks. The Daleks may not be the scariest things ever, but there background is very spine tingling. The Daleks were created on Skaro by and evil dictator called 'Davros.' Due to radiation, he sealed all of his people in to metal tanks (The Daleks) and inside them is a genetic mutation - a kind of squid. Anything which isn't 'pure Dalek' must be exterminated and these beings exterminate whole star systems! There original concept was based on The Nazis. (Which you can get from the evil dictator, anything which isn't pure must be 'exterminated'.)
They have killed many of the Doctors best friends and companions.

The Princess:
The Tardis. The TARDIS, to your surprise, is actually a living thing which the Doctor stole from his home planet. The Daleks and even Missy are after his amazing machine. It can travel anywhere in time and space. Many Villains its power so it can 'exterminate' many galaxies. It has saved the Doctor and his friends many time whither acting as a shield or an escape option, the Doctor would never be without his TARDIS.